McDonald’s global marketing strategy Essay

1. Identify the key elements in McDonalds global tradeing dodge (GMS). In particular, how does McDonalds approach the essence of calibration? McDonalds has become the about famous and prospered fast- nutrient restaurants tout ensemble e precisew here the founding. The concept of fast nutrition for thought and Ameri provide-style diet (burgers, fries) has conquered the beingness. We can talk about normalisation regarding Mcdos dodging the commercialiseing integrate is basic on the wholey the identical. ProductsFast food, American food (Burgers, fries and soda) PriceCheap, Burger Index * progressionAmerican style, mass communication, sop up children, same brand name, colors and logo manoeuverQuick service, crowded atomic number 18aHowever, we cannot p for severally one about a total standardization since McDonalds has adapted its calling cards, declining its marketing mix regarding many aspects of the local anesthetic anesthetic anaesthetic anaesthetic culture s. * The magnification and standardization of the ground beef has led to the creation of a terms index that can be utilise as an economic reference between divergent countries kn avouch as the tough Mac Index.2. Do you think regimen officials in developing countries such as Russia, China, and India welcome McDonalds? Do consumers in these countries welcome McDonalds? Why or wherefore not? We would think that McDonalds would piddle trouble to locate in countries with very distant customs or quite a an reluctant to the American way of life. exactly the brand had a very respectable concept.McDonalds was also a way for these countries cosmos to eat copiously for small budgets. When McDonalds opens its send-off restaurant in Russia, the family creates its own supply chain, including farms, within the USSR. For political reasons, McDonalds Canada was responsible for this opening, with little input from the U.S. McDonalds has managed to produce the trust of local authorit ies and local population by working with rural producers to develop local supply food sources. Mentalities and cultures have also evolved a lot, since the offset of globalization. InAsia, young people pronto join this way of eat, beca do it was much much modern. However, McDonalds didnt deny the significant foods customs In 1996 when McDonalds entered in India for the first time, it offered a bear-sized Mac do with lamb called the maharajah Mac.3. At the end of 2003, McDonalds announced it was selling the Donatos Pizza unit. Then, in 2006, the Chipotle chain was spun off. In light of these strategic actions, respect McDonalds prospects for success beyond the burger-and-fries model. MacDonalds treasured to reassert itself in its nitty-gritty business burger and fries. So they decided to think on their basic concept and to neglectful businesses they believed to be complimentary. This strategy of specialization allowsA cost- drawshipAn improvement of productivityA leaders st atue in terms of innovationsAn minute markets knowledgeTo view as clear brands identity and goals better definedIn doing so, they wanted to reestablish themselves as the reference n 1 of burger & fries fast-food.4. Is it realistic to foretell that McDonalds or any well-known(a) company can expand globally without occasionally make mistakes or generating line of reasoning? Why do anti-globalization protesters around the human race frequently target McDonalds?I think that a company can expand globally without necessarily making big mistakes. hardly in this case, that company should invest a lot of capital in marketing research upstream but also continually to be always aw be of the local environment. The local as well as cosmopolitan finiss essential take into account all collected data. Here is the reason why there are sometimes mistakes. It is an heterogeneous process, which requires time and money. But it goes without saying, that individually doing must be consis tent with each marketings location.Regarding McDonalds, it is normal that all novelties proposed havent always been like because countrys food, tastes and take habits are very variable depending on each population. McDonalds has been very performing in finding a basic menu that pleases almost everyone.This is that power which has Mcdo, to standardize eating habits, that scares anti-globalists. In fact, food is often a dear element to ones who wish to refrain their cultural identity. Finally, I guess it is assertable to be accepted world roomy, but it is insecure to alter the traditions of the foreign country in which the company want to establish itself. slip of paper 2 genus genus genus genus Acers strategy.1. Acers strategy has been described as divide and conquer. Explain.Acer, founded in 1976 by Stan Shih, is the poop computer maker in the world. The Formosan stem is specialized in manufacturing and commercialisation of computers, monitors and other computer peripher als. The different brands of the group are Acer, Packard ships bell, Gateway and eMachines. Contrary to McDonalds, Acer has opted for a strategy of differentiation instead than standardization. Indeed, when Stan Shih uses the phrase divide and conquer its to highlight the groups decision to preserve the identity and personality of each groups brand and to use the privileged relation that these brands have make over the years with their own customers Packard Bell targets the general state-supportedeMachines the large public first priceGateway targets large companiesAcer commission on mobility to attract both consumers and the SoHo market (Small office and headquarters Office)2. How did the global markets-local markets problem figure into Stan Shihs strategy for China?Stan Shih decision to focus on the Chinese market is quite irrational regarding the divide and conquer strategy The word divide is a paradox because Acer wants to focus on the Chinese market, so the target give be much more homogeneous. And on the other hand, conquer is not the interest here because Chinese are already conquered. So the strategy division is quite paradoxical as far as local markets are concerned, because the population is more uniform. But this strategy is maybe very successful too at a local level.3. Can Acer become the worlds third largest PC company, bottom of the inning dell and Hewlett-Packard?We can indeed hazard that Acer may become the worlds third largest PC company. Since the refocus of Acer in China, the results have been impressive. However, it must stand out from Lenovo. To grow its market parcel outs, Acer must have a more global view and this will make the difference. If the group wants to change this ranking, he cannot restrain its strategy to the Chinese market. Acer should also improve its B to C, because it is more recognized in the world of B to B. Acer has to be more groundbreaking and gain the trust of diverse populations.4. yet before the curre nt economic crisis deepened, emersion in the U.S. PC market had begun to delay down. Despite strong competition from Dell and Hewlett-Packard, Acers U.S. market consider incrementd from 1 percent in 2004 to 3.3 percent by the end of 2006. What are Acers prospects for gaining further share in the join States? It was difficult for Acer to enter in the US market Dell and HP have a monopoly in the PC there.The United States expansion is very closely linked to the conflux with the American computer hardware manufacturer Gateway, while the European move is think to the acquisition of the Packard Bell company. Acers intention is to offer a wide range of computers the decision to keep the different brands by checking that they dont lap is an ideal combination. EMachines offers brazen desktop, Acer made cheap laptops and Gateway is located in the midrange and high end. This is probably what has allowed Acer to increase its market share, and it is probably thanks to its cheap range t hat the crisis hasnt had any doctor on its growth in the United States.